WELCOME to Briko!
An Italian brand rich in ski and bike racing history for the last 30 years. A brand that has produced the most technical, innovative, and iconic products worn by many of the most accomplished skiers and riders of the last three decades. A brand that shares the love and passion of speed both on the wintry slopes and on the country roads and trails for biking.
The last few years have seen Briko come back to the United States after a ten year absence. The products look different, but the demand and love for the brand is still there. Briko speaks to the ski racing and bike racing community like no other. It’s owned by a family man that grew up ski racing, bike racing, and car racing – and still does. Here in the US, it’s overseen by a family man who grew up ski racing, and now coaches and watches his four kids train, compete, and have fun on the slopes with their friends.
Ski and bike racing is a tight community and so is Briko.
When the company started in 1985, it began by producing ski wax for the Italian Ski Team. In the wake of its athletes’ success, Briko extended its product range to include sunglasses, helmets and technical apparel, all designed in cooperation with its top level athletes, who have always been directly involved in the development of new products. Briko’s Alpine Scuderia (or Team) has been comprised of some of the most prestigious athletes on the World Cup circuit – Alberto Tomba, Deborah Compagnoni, Lasse Kjus, Marc Girardelli, Bode Miller, and Lindsey Vonn. And in bike racing, standouts have been Marco Pantani and Mario Cipollini, and the original female mountain bike star, Missy Giove.
During this evolutionary stage, Briko developed many technical innovations: one being the hugely successful Thrama lens. In 2000, the popular Forerunner ski helmet was introduced, then eight years later came the carbon kevlar Kimera Comp helmet. Now we have the ISPO Award Winners: the Vulcano FIS helmet and Lava 7.6 goggle, as well as the 4th generation of Thrama lenses, and new NASTEK lens technology.
And with the reemergence in the US, Briko USA has brought on many top American athletes to the Briko Team for ski helmets and goggles. Lindsey Vonn has trusted Briko for the past six years on her quest to become the winningest athlete ever on the World Cup (she has 10 wins to go to surpass the great Ingemar Stenmark of Sweden with 86 victories).
Other top female speed demons on the Briko Team include Laurenne Ross – coming off her best season ever with 8 top 10 results, and Alice McKennis, who placed 4 top 20 finishes and has a World Cup victory under her belt. “The quality and safety of the equipment is second to none. I have zero doubts about being protected when I enter the start gate. I’m thrilled to be working with a brand that is passionate about ski racing.”
Independent 2014 US Olympic team member, Megan McJames is one of the US’s top 3 technical skiers and represented the US at the World Championships at Beaver Creek in 2015. “My first ski helmet was a Briko and I am so happy to be back on the Briko team. Briko has a long history in ski racing and I am excited to be a part of their next step!”
On the men’s side there are stars as well – David Chodounsky is the #1 slalom skier on the US Team and currently 14th in the world. Michael Ankeny joined the team and had a breakout season in 2014/15 winning the NorAm SL and NorAm Overall titles allowing him World Cup starts for the 2015/16 season which gave him a 21st and 19th finish, and earned him a spot on the USST B Team for the 2017 season. Look for a lot from both of these skiers this coming season.
With the relaunch of Briko worldwide, the US distribution is now headed up by CC Wintersport LLC, based out of Hanover, New Hampshire.
We will strive to grow the brand intelligently and respectfully and always with a presence in ski racing. The passion for Briko products and philosophy of our company will not sway – we’ll make every effort to research, test, and bring to market, the safest and most comfortable products allowing you to enjoy the sport of skiing whether you’re a Gold Medalist or a weekend warrior, and look cool doing it!
Thank you for your support.
CC Wintersport LLC / Briko USA